"Great things in business are never done by one person.
They’re done by a team of people."

Steve Jobs

Albert Einstein

"The only thing that interferes with my learning is my education."

"Where human capital innovates the future."

ASK Vision

Abbas Mahmoud Al-Aqqad

"We are reading to move away from the point of ignorance, not to reach
the point of knowledge."

Leonardo da Vinci

"Learning never exhausts the mind."

Martin Luther King, Jr

"The function of education is to teach one to think intensively
and to think critically. Intelligence plus character
- that is the goal of true education."

Pablo Picasso

"I am always doing that which I cannot do,
in order that I may learn how to do it."

Naguib Mahfouz

"The conscious mind is able to respect the idea
even if it does not believe in it."

Helen Keller

"Alone we can do so little. Together we can do so much."

Sir Ken Robinson

"Education and training are the keys to the future. A key
can be turned in two directions. Turn it one way and you
lock resources away; turn it other way and you realize
resources and give people back to themselves."

Mahatma Gandhi

"Be the change that you wish to see in the world."

Nelson Mandela

“Education is the most powerful weapon which you can use to change
the world.”

ABOUT ASK

ASK is a social enterprise, with a unique Arabic DNA, dedicated to the provision of human capacity building solutions across the Arab region. ASK’s tailored and comprehensive turnkey services include Consulting services, Professional Development Programs as well as Monitoring and Evaluation systems. ASK possesses strong credentials and track record in supporting organizational development and digital learning transformation.

At ASK, we believe that education and human capital are the foundations to building a better society. We exist to find innovative and tailored solutions that will create a better tomorrow for our societies and the MENA region as a whole. It’s our name and what we ultimately stand for – we transform ATTITUDES, develop SKILLS, and enrich KNOWLEDGE.

WHAT WE DO

We bring forth an abundance of knowledge and expertise in capacity building solutions combined with the latest advancements in learning, technology and human development. Our aim is to design and develop tailored, impactful, and sustainable learning solutions which bridge the gap between education and employment through educational reform, exceeding skills demanded by the labor market in the 21st century and addressing youth and women’s challenges in the Arab region.

HOW WE DO IT

We base our offered solutions on global best practices tailored to the Arab culture and language. Our philosophy in designing and conducting any learning solution is based on the “Behavior Change Management” approach which focuses on empowering individuals on three levels simultaneously; by transforming their Attitudes, developing their Skills and enriching their Knowledge and integrating that with the latest technologies. Our target is providing the most effective learner experience that supports organizational development and progress of communities.

ASK IN NUMBERS

ASK taking leaps in igniting the change to innovate the future. Through its premium human capacity building solutions, ASK is advancing a diverse scope of beneficiaries while building a resounding track record.

3 Regional offices in Jordan, UAE and Qatar

11 Years in operations

6,760 Tailored workshops developed in-house and implemented according to the latest global practices

773,000 learners

3,470 organizations

37,000 Professionals, youth and women

47 Professional Development projects

17 E-learning /transformations projects

14 Consulting services projects

STRATEGIC PARTNERSHIPS

ASK is distinguished with its ability to build bridges and strong strategic long-term partnerships and affiliations with top-notch European and American universities and organizations, this provides ASK with access to the latest advancements and key networks in learning solutions. These universities include but not limited to Delft University of Technology, PentaNova University, Inholland University of Applied Sciences in the Netherlands, University of Reading in the UK, and Norwich University in the US.

Inholland University of Applied Sciences

CASE STUDIES

ASK succeeded in establishing its significant presence in the Arab region as a premium human capacity building services provider since it started operations in 2011. As an evidence of its quality services and the reputation of its leadership team who possess deep understanding of the region’s needs, ASK successfully secured several high stake multi-year project contracts on both the national and regional levels.

Supporting MoE – Jordan’s Reform Agenda

Advanced Facilitation Skills TOT PD Program For Civil Society Program Expert Trainers

Female Emerging Leaders Technical Development

Learning Environment: Improved Infrastructure Program (LEIIP)

Positive Behavior Training for School Behavior Team Members

Capacity Building Program including a Study Trip to the Netherlands for exceptional Emirati Teachers

TESTIMONIALS

Thank you for your time, effort, and the valuable knowledge you provided and giving us this amazing opportunity. In the previous weeks you presented us with many real examples based on your experience, this approach was very engaging, especially when we saw that the trainer shared his actual experience in a transparent manner both the successes and the failures.
Entrepreneurial Skills and Employment - Work Readiness Skills Program(Mr. Mohammad, Group 3)
Thank you for your effort and time. The program added a lot to me. Main things I learned were preparing cv and covering letter in a professional way, as well critical subjects such as team building, work ethics, and the roles and responsibilities of employees. I Am studding Industrial engineering, I did study about design thinking and lean approach, but in this program I learned how can I use these amazing approaches across all fields of life. I was also impressed with the extent of interactivity in the training workshops.
Entrepreneurial Skills and Employment - Work Readiness Skills Program(Mr. Marwan, Group 2)
Thank you, I liked many ideas in the program. I liked that you focus on both the employers’ needs and employees’ needs. We always forget this and focus on our skills and our interests. I liked also the topics related to entrepreneurship, because it will help us to think how we can start our business.
Entrepreneurial Skills and Employment - Work Readiness Skills Program (Ms. Shayma, Group 2)
Thank you, the previous weeks were very valuable, we learned many authentic lessons. The examples you shared motivated us to fit in the labor market. The program should enable fresh graduate students who want to create their own business with the needed skills to launch their projects.
Entrepreneurial Skills and Employment - Work Readiness Skills Program(Mr. Kaream, Group 2)
I did not join any training programs with such quality before. The training topics especially the ones related to the "project management" changed the way I think, it helped me to realize how employers think.
Entrepreneurial Skills and Employment - Work Readiness Skills Program(Mr. Basel, Group 1)
The most important learned lesson for me is these guiding principles : “If you want to fail, fail quick and fast, and learn from it”. “Don't fall in love with your product” “Entrepreneurship is a lifestyle, it is a continuous process” Overall the program was way beyond my expectations and I gained lots of valuable knowledge that will benefit both my personal and professional life.
Entrepreneurial Skills and Employment - Work Readiness Skills Program(Mr. Basem, Group 1)
The idea of the training program is new. I didn't expect that the program will be in such high quality. As a result of COVID, we joined many online trainings and all of them were similar, there was no interactivity, but this training is distinguished because it is very similar to the face to face programs, the training included many interactive activities
Entrepreneurial Skills and Employment - Work Readiness Skills Program(Ms. Ghadeer, Group 1)
The educational trip was excellent, comprehensive and organized. We were introduced to many innovative programs and projects. Our trip included visits to universities and schools where we learned about creative programs, and about developing the spirit of competition among students and highlighting their talents. I transferred my experience to my colleagues through preparing workshops and implementing programs and mini-projects for the goal of transferring my knowledge and inspiring students and teachers. I would like to extend my gratitude to ASK’s team who provided this organized program, despite the short notice. It was an experience that encouraged me to become more creative and led me to launch many educational projects and programs that raised performance at my school.
Capacity Building Program including a Study Trip to the Netherlands for exceptional Emirati Teachers | Participant: Nadia Al Kaabi| Head of the Arabic Language Courses Department: Al Ghaith School for Basic Education - UAE
I participated in an innovative educational trip with a group of teachers provided by ASK and GEMS Education Group and the Ministry of Education in the United Arab Emirates. The Innovative trip was very successful. It included visits to many schools, institutes, universities and tourist attractions that showcase innovation and creativity. This trip contributed to enriching our experiences and expanding our perceptions. Thank you to the Ministry of Education in the United Arab Emirates and ASK which made us passionate about research, exploration, innovation, creativity, and always being aware of the advancements taking place in the world.
Capacity Building Program including a Study Trip to the Netherlands for exceptional Emirati Teachers | Participant: Fayza Al-Mundhiri| Teacher, Alaasimah School-UAE
New topics, theoretical frameworks based on relevant research studies, expert trainers and comfortable atmosphere.
Conducting a Needs Assessment for Socioemotional Learning Program | Participant: Dr.Rawda Al Ramahi | Head of the Guidance Department / Zarqa1 Directorate / MOE-Jordan
As a head of the Counseling Department in the Ministry of Education, I received a training program on socio-emotional learning, which was aimed to develop self-awareness, social awareness and dealing with others. The training was very structured, and it was provided by skilled trainers who were extremely competent and skilled.
Conducting a Needs Assessment for Socioemotional Learning Program | Participant: Dr. Hanan Naimat | Head of the Guidance Department / Al-Salt Directorate/MOE-Jordan
Thank you to ASK’s Educational Consultants for presenting "Edad" program. Edad program included many distinguished training workshops for preparing new teachers. It was very useful for teachers who were newly starting their careers in education. I learned a lot of practical and theoretical information from Edad program which helped me become familiar with the education field. It was instrumental in making me successful and confident through various lessons focused on planning, dealing with students and the use of various strategies in teaching and classroom management.
Eedad Project: Building the Capacity of ADEC’s New Teachers | Participant: Khawla Al Hosani
I am very grateful for ASK. I was very fortunate to enroll in " T4EDU MATHEMATICS AND SCIENCE MASTER TRAINER PROGRAM' that focused on the effective use of teaching methodologies and technological tools for teaching mathematics. The program was presented over a period of eight months face-to-face, as well as remote support by highly qualified and experienced trainers. This program helped me gain new experiences and skills.
T4edu Mathematics and Science Master trainer program | Participant: Hind Al- Asmari| Math teacher The 92 Intermediate School / Riyadh
The training program focused on developing the competencies of teachers in dealing with adult learners and children. The program was specialized in teaching methods and skills. Furthermore, the program included a series of reflective workshops that were beneficial. I encourage all teachers to join the programs offered by ASK.
Education services in Za’atari and Azraq refugee camps (adult basic skills, after – school learning, day care) | Participant: Salwa Al-Hussein, Kindergarten teacher| UNWOMEN
I am one of the participants in the "Education Services in Za'atari and Azraq Refugee camps" program which was provided by ASK in collaboration with (UNWOMEN). Through this program, I was able to develop my knowledge, experience, competence, and acquired practical skills that would benefit me in the future. The services and training resources were carefully selected to serve the needs of the trainees. Thank you to everyone who contributed to this training.
Education services in Za’atari and Azraq refugee camps (adult basic skills, after – school learning, day care) | Wa’ed Zeyad Al-Sheikh, Administrative assistance| UNWOMEN
I used to go to the Oasis for Girls and Woman in order to read and learn new things. In the past, I did not know how to read and write. Because of this program, I become familiar with reading and writing, and I became employed. Thank you!
Education services in Za’atari and Azraq refugee camps (adult basic skills, after – school learning, day care) | Participant : Iman Ali Al-Jumaili - literacy program| UNWOMEN
I participated in the Education Services in Za'atari and Azraq Refugee camps. I benefited from this project in terms of dealing with children ages (6-12) years, as well as children in pre-school and kindergarten and teaching them basic soft skills, responsibility and self-confidence.
Education services in Za’atari and Azraq refugee camps (adult basic skills, after – school learning, day care) | Participant: Hala Musa Hamza, Administrative assistance | UNWOMEN
An innovative and successful program by all standards. It was provided under the supervision of a group of educational specialists. The program contributed to the development of teachers ’skills and it encouraged many women to enroll in literacy training. The program also contributed to the psychosocial support of refugee women in Za'atari Camp. We would like to extend our gratitude and appreciation to ASK.
Education services in Za’atari and Azraq refugee camps (adult basic skills, after – school learning, day care) | Senior Camp Assistant: Shada Ahmad Al-Mashaqba| UNWOMEN
Rawafed Private School is always looking for consultants and partners who are keen to develop and strive to win. Our school’s needs were met through ASK Consulting & Training.
Comprehensive PD Program for Arabic, Islamic, and Social Studies teachers | School principal, Fadia Gabriel |Al Rawafed Private School / UAE
Thank you for your cooperation and continuous efforts to improve our capabilities. We continue to reap the benefits of your training and consulting solutions. Thank you to everyone who supported us.
Comprehensive PD Program for Arabic, Islamic, and Social Studies teachers |School principal, Fadia Gabriel | Al Rawafed Private School / UAE
I worked with ASK as a part of the Ithra'a program from 2014 to 2018. ASK offered a training program with high-quality content, which was developed based on analyzing the needs of Arabic, Islamic, and Social Studies teachers in Abu Dhabi’s private schools. In line with the requirements of the Department of Education and Knowledge (ADEK), the training program was offered remotely, using the latest technological advances to enhance self-learning among teachers. My experience with ASK was excellent in terms of communication, accuracy, and professionalism.
Ithra’a a Comprehensive PD Program For Arabic Language & Islamic Studies in the Emirate of Abu Dhabi | Noura Al-Rashidi: Director of the Private Schools Development Program - Department of Education and Knowledge