Message from the CEO

“Having a vision for the future of our youth is what will ultimately empower a better tomorrow.” Amin Amin, Ph.D

Our world is moving full speed ahead, and our role is to not only keep up with the changes, but to get ahead of them.

Nobody could have imagined the impact technology was going to have on our lives. It has not only changed the way we interact, but it has also advanced the way we learn.
Unfortunately, our learning systems are falling behind. It has yet to be redesigned in order to produce the competencies needed for our labor market.

Our educational system and human capital industry are moving at a slower pace than the new reality created by today’s technology. An innovative approach to our educational system and human capital industry is needed in order to advance learning methods and job lead opportunities.

The ones most affected by this gap, are our youth. There is an increasing disappointment and dissatisfaction, especially among youth in the MENA region, (youth percentage of the total population in the MENA region is one of the highest in the world).

At ASK, we believe that every youth should have access to better education, and decent jobs. We have committed ourselves to dedicate all our efforts, knowledge, and passion to solving this enormous challenge. We believe that through true devotion and sufficient resources we can ‘Ignite the Change’ that is so desperately needed.

We live in a world where our resources are scarce, our skills are outdated, our knowledge is limited, and most importantly our attitude is hindering our progress. This is all about to change as the urgency has hit our region, our constitutions, and most importantly, our homes.

We realize that there is a huge need for reform in basic education that matches today’s technological advancements. We simply need to rise to the demands of today’s labor market by creating highly competent and knowledgeable workers.

It is a ‘Go Big or Go Home’ attitude that we must adopt to ‘Ignite the Change’. We must go big on transforming Attitudes, go big on advancing Skills, and go big on enriching Knowledge in order to ‘Ignite the Change’. And solve the challenge we are currently faced with. This is the basis of ASK’s mode of operation.

At ASK, we truly believe we are well on our way to achieving our goals. As a pioneer capacity builder in the region, bridging the gap between the world of education and the world of employment is at the core of ASK’s innovative approach in providing capacity building solutions.

Investment in education MUST ultimately lead individuals to become self -sufficient learners, critical thinkers, decision makers, and above all productive and proactive citizens, thus optimizing their personal and professional growth to ensure a better quality of life.

We achieve our goal by building sustainable capacity building solutions that foster a deep, long-lasting, and positive impact on individuals, their work environments, and communities. Our substantial experience in such solutions enables us to develop culturally sensitive solutions, tailored specifically to the needs of our clients.

I encourage you to ‘Ignite the Change’ with us by supporting education reform, and learning more about ASK.

Dr. Amin Amin, ASK Arabia President and CEO