We base our offered solutions on global best practices tailored to the Arab culture and language. Our philosophy in designing and conducting any professional development program is based on the “Behavior Change Management” approach which focuses on empowering individuals on three levels simultaneously; by transforming their Attitudes, developing their Skills and enriching their Knowledge.
Our beneficiaries are at the heart of our mission and at every step. Their needs, language, culture and goals play an integral role in determining the way in which our highly experienced team designs, develops, implements and assesses nationwide human capacity building solutions. Accordingly, what makes ASK unique are the following: